As people become accustomed to non-face-to-face economic activities due to social distancing due to COVID-19,
Payment methods have also changed rapidly. Card companies facing a crisis as fintech, non-face-to-face, and simple payment methods grow
We are trying to overcome the crisis by launching PLCC (Business Mark Credit Card) through collaboration with several brands.
PLCC is an abbreviation for Private Lable Credit Card, where a card company makes a 1:1 contract with a specific brand. 신한 JYP 체크카드
It means providing customers with differentiated benefits for that brand. 이베이스매뉴얼
It is a win-win strategy in that companies can secure customer data secured by credit card companies at a low cost, and credit card companies can attract brand fans as loyal customers while attracting new customers at low cost. .
Then let’s find out what marketing strategies companies are developing through PLCC through examples.
The fourth blog pick for October starts now!
The secret to winning the competition in the card market, PLCC?
Amid the fierce battle for market share in the simple payment market, ‘Hyundai Card’ reclaimed the third place from ‘KB Kookmin Card’ for the first time in five years. Hyundai Card’s growth strategy is to launch a variety of ‘Commercial Credit Cards’ (PLCCs) and carry out customized marketing, and expand the customer base by forming an exclusive partnership with Costco since 2019. According to the announcement of credit card usage results by the Credit Finance Association and the Financial Supervisory Service on the 17th, Shinhan Card recorded 99.46 trillion won in accumulated personal credit sales from January to September of this year, taking the first place (22.0%) in market share among seven full-time card companies. kept it. In particular, Hyundai Card has maintained its third place in personal credit sales, but since it lost the third place to KB Card in 2018, it has expanded its market influence by launching customized PLCCs targeting individual consumers one after another