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Hyundai Card, a leader in the Korean PLCC market, signed a commercial credit card partnership with Nexon, a global game company.
This is unusual considering that most of the domestic card company PLCC collaborates with companies in the distribution and manufacturing fields. 넥슨 현대카드
The game industry started to grow with the spread of PC in the 1990s. Since then, the influence of the ‘e-sports’ league and the establishment of a company-affiliated game group is gradually increasing. do.
This view is changing little by little as the MZ generation, who have been exposed to digital devices and games since childhood, emerges as the main axis of economy, society and culture. 이베이스매뉴얼
The growth of the game industry after 2010, when the MZ generation actually began to enter their 30s, is remarkable.
According to the Korea Creative Content Agency’s ‘Korea Game White Paper’, the domestic game market, which was worth 7.43 trillion won in sales in 2010, has more than doubled from 15.575 trillion won in 2019.
The average annual growth rate is 9%, which is very high considering that the average annual economic growth rate is 3.3% during the same period.
Hyundai Card and Nexon plan to collaborate in various fields such as marketing and branding as well as operating PLCC products.
In particular, the collaboration using the data intelligence technology of the two companies and PLCC-based data is attracting attention.
New businesses such as credit cards that combine and analyze Hyundai Card’s online and offline data and Nexon’s virtual world data and new marketing methods are expected to emerge.
Expectations for collaboration are even greater as the two companies have different industries but have similar ‘data philosophies’.
Hyundai Card and Nexon are working hard to keep appropriate data and efficiently use it.
Since 2015, Hyundai Card has been using ‘Trunes’, a data platform that can systematically organize members’ various data characteristics in an independent way and select and utilize data.
Synergy is also expected through Hyundai Card’s ‘Domain Galaxy: Hyundai Card Data Alliance’. ‘Domain Galaxy’ is a collaboration system promoted by Hyundai Card with PLCC partners such as Costco, Korean Air, and Starbucks, and active collaboration between partner companies. and cross-marketing support.
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