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Delivery time2023-03-09 17:35
Ali Express, an overseas direct purchase platform under China’s Alibaba Group, announced that it will target the Korean market in earnest with an investment of 100 billion won, cost-effective services, and a counterfeit product prevention system.
Ray Jang, CEO of AliExpress Korea, said in an interview with Yonhap News after the keynote speech at the press conference held at COEX in Gangnam-gu on the 9th, “We will invest about 100 billion won in the Korean market this year.”
In the case of overseas direct purchase platforms, fierce competition is expected as there is no overwhelming number one operator, and AliExpress plans to differentiate itself through cost-effectiveness and localization strategies.
(Seoul = Yonhap News) Reporter Oh Ji-eun = Ali Express, an overseas direct purchase platform under China’s Alibaba Group, announced that it will target the Korean market in earnest with an investment of 100 billion won, cost-effective services, and a counterfeit product prevention system.
(Seoul = Yonhap News) Reporter Jaehee Lee = Ray Jang, CEO of AliExpress Korea, is giving a keynote speech at a press conference held at the ‘Ali Express Pop-up Store’ opened at COEX K-Pop Square in Gangnam-gu, Seoul on the morning of the 9th. 2023.3.9 scape@yna.co.kr
Ray Jang, CEO of AliExpress Korea, said in an interview with Yonhap News after the keynote speech at the press conference held at COEX in Gangnam-gu on the 9th, “We will invest about 100 billion won in the Korean market this year.”
CEO Jang said, “This is an investment to expand cost-effective products and optimize the user environment (UI),” and added, “We are internally reviewing a plan to pay compensation if the product does not arrive within 5 days.”
AliExpress launched the ‘Choice’ service, which delivers products within 3 to 5 days and supports same-day and next-day delivery in some regions.
AliExpress operates a warehouse in Shandong Province and is building an additional 50,000 pyeong warehouse in Weihai City.
However, CEO Jang mentioned that “there are currently no plans” to build a domestic logistics center.
In the case of overseas direct purchase platforms, fierce competition is expected as there is no overwhelming number one operator, and AliExpress plans to differentiate itself through cost-effectiveness and localization strategies.
CEO Jang said, “The characteristics of Korean consumers are that they value design and cost-effectiveness,” and added, “We will provide an experience similar to domestic shopping by introducing more than 100 million products at a cost-effective price range.”
Han Song-i, Korean marketing lead at AliExpress, said, “Instead of overseas promotions with unfamiliar dates and names (such as Single’s Day), we will provide customized services for the Korean market through promotions such as May promotions for Family Month.”
On this day, AliExpress introduced the ‘Taobao Collection’ service, which allows customers to purchase a variety of women’s clothing, including Y2K (a fashion popular in the late 1990s and early 2000s), oversize, and office look.
AliExpress plans to expand its portfolio focusing on the women’s fashion sector.
CEO Jang said, “The annual growth rate of Taobao collection is about 160%,” and “We plan to expand our main categories into women’s fashion accessories such as bags, shoes, and hats in the future.”
Regarding the problem of counterfeit and defective products, which are considered a chronic problem with overseas direct purchase, he explained, “At the Alibaba Group level, we have operated an anti-fake system so that it can be reported to the customer center.”
Regarding risk management such as increases in exchange rates and sea freight rates, he added, “Exchange rates and rising sea freight rates are factors that cannot be controlled by AliExpress,” and added, “Instead, we will focus on expanding user experience.”
Regarding the outlook for the overseas direct purchase market, CEO Jang said, “Although Alibaba Group is a listed company, it is not disclosed by BU, so we cannot forecast sales or operating profits. However, at the group level, the goal is to attract 2 billion consumers, including the Korean market, by 2036. “It was established,” he said.
AliExpress, which entered the Korean market in 2018, opened a domestic customer center in November last year and is targeting the Korean market.
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2023/03/09 17:35 Sent
(C) Yonhapnews [CEO] Seong Ki-hong [Editor] Kang Kang-young
