토스뱅크 체크카드 혜택Along with this rebranding, Toss Bank introduced the Switch Cashback service and introduced a new event cashback.
Event Cashback plans to provide various cashback services, starting with Lucky Cashback, which provides a cashback benefit of up to 3,000 won for every three payments.
In addition, we have added concentrated cashback of up to 500 won from over 20 brands in 8 frequently used areas, and cashback anywhere for every payment so that customers do not have to worry.
Toss Bank was the first to introduce a check card, and while maintaining the same customer experience of receiving cash immediately after payment, it has further strengthened customer choice.
Customers can choose the cashback benefit that suits them and use the service. Toss Bank declared benefits and my own choice with the catchphrase of this rebranding.
Along with this check card rebranding, Toss Bank introduced the ‘Switch Cashback’ service, which allows you to choose the benefits that are right for you.
This is a service that allows customers to choose one of three cashback benefits while maintaining the broad framework of instant cashback, which has been receiving great response from customers.
Event Cashback is the first service introduced by Toss Bank, taking the check card experience to the next level through a cashback service that takes customers’ needs and fun into consideration.
The first event cashback, ‘Lucky Cashback’, allows customers to draw up to 3,000 won in cashback for every three payments made. This is a kind of probability cashback (minimum payout amount of 10 won), taking the customer’s fun into consideration. This type of event cashback will be offered in a new way each season after planning in consideration of customer needs.
Intensive Cashback is a service that provides concentrated cashback from over 20 brands in 8 areas frequently used by customers. The brand area, which was expanded to movie theaters and subscription services (OTT), has added ‘YouTube Premium’ to the subscription service with this rebranding, and a new health and beauty area has been added.
Cashback everywhere is a service that minimizes customer concerns and inconveniences. Cashback is available at every payment moment, regardless of brand or location. Not only PC rooms, but also supermarkets and sticker photo machines are all included, so customers do not have to worry about ‘where should I pay?’ at every payment moment. Cashback of 100 won is provided for purchases of 5,000 won or more, and 1% cashback is provided for purchases of less than 5,000 won.
This cashback benefit will run until the end of January next year. Customers can change their desired cashback benefit once a day, up to 5 times a month. If you change the cashback benefit in advance when you want, you can also use ‘customized’ benefits for each situation.
Overseas payment benefits apply regardless of the cashback promotion used by the customer. Benefits include 2% cashback on overseas spending and exemption from overseas ATM cash withdrawal fees. However, when using an overseas ATM, the withdrawal fee of $3 per transaction is exempted.
Along with its check card rebranding, Toss Bank launched ‘Benefits, I choose myself’ as its catchphrase. In addition to the differentiated customer experience of the Toss Bank Check Card, which allows money to be deposited into your bank account immediately upon payment, it was emphasized that you can choose your own benefits.
In the case of existing credit card companies, customers had to check whether benefits were applied every time they made a payment, or check whether discounts or points were accumulated according to the benefits.
Toss Bank boldly eliminated these customer inconveniences and introduced instant cashback benefits for check cards, increasing customers’ perception of the benefits. By increasing customers’ choices, they can enjoy benefits according to their situation and needs, and cashback design and fun elements are added according to customers’ consumption patterns.
As of the end of July this year, the cumulative number of Toss Bank check cards issued exceeded 5 million. Toss Bank analyzed that this growth engine was due to the introduction of services that take into account changing customer consumption patterns through strengthened cashback benefits and brand expansion.
Last year, along with the addition of △Movies (CGV Lotte Cinema Megabox) and △Dessert (Dunkin Donuts Baskin Robbins) industries where customers made the most payments, △Subscription services (OTT such as Netflix, Disney Plus Wave, memberships such as Coupang Wow and Naver Plus) were added in March this year. expanded to
The ‘Toss Bank Check Card’ design based on trendy colors also contributed to its high popularity.
A Toss Bank official said, “This Toss Bank check card rebranding was planned to increase customer choice while considering benefits, convenience, and fun.”
